Marketing Planning

Dosen Pengampu     : Prof. Dr. Muh. Syarif, Drs. Ec., M.Si..
                     Hadi Purnomo, S.E.., MM
                     Nirma Kurriwati, SP.,M.Si.
Kode MK            : EKM 400
SKS                : 3
Precondition Course: Marketing Management I and Marketing Management II
Deskripsi MK       : This course discusses the basic concepts of marketing planning, the importance of marketing planning, types of marketing planning, dimensions of strategy and tactics at various levels of management, several aspects that must
be considered in preparing marketing planning, the relationship between marketing planning and corporate planning, and marketing planning outline.