Marketing Management II

Dosen Pengampu     : Dr. Pribanus Wantara, Drs., MM.
                     Prof. Dr. Muh. Syarif, Drs. Ec., M.Si.
                     Dr. A. Yahya Surya Winata, S.E., M.Si.
                     Dr. Ir. Nurita Andriani, MM.
                     Dr. Bambang Setiyo Pambudi, S.E., MM
                     Suyono, SE., M.S.M
Kode MK            : EKM 109
SKS                : 3
Precondition Course: Introduction to Management, Introduction to Business, and
                     Marketing Management I
Deskripsi MK       : This course explains various matters related to understanding the basic concepts of marketing management including its development in the 21st century, market opportunity analysis, marketing strategy development, marketing decision making, and how to manage marketing programs effectively and efficiently, as well as deepening insight into information and communication technology that supports the world of marketing such as e-commerce.