International Marketing

Dosen Pengampu     : Dr. Pribanus Wantara, Drs., MM.
                     Nirma Kurriwati, SP.,M.Si.
Kode MK            : EKM 402
SKS                : 3
Precondition Course: Marketing Management I and Marketing Management II
Deskripsi MK       : The process of globalization has not only brought the marketing function closer to the strategic position of a business, but also changed the scope and content of the study of marketing management. This course discusses the scope of marketing management as a result of globalization. International marketing management explains marketing activities with a global or international strategy, but with more diverse operationalisation methods, because it involves managing consumers from different regions of the country, which have different cultural
characteristics and local environmental influences, which have an impact on the importance of determining different marketing strategies.