Consumer Behaviour

Dosen Pengampu     : -
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Kode MK            : EKM 403
SKS                : 3
Precondition Course: Marketing Management I and Marketing Management II
Deskripsi MK       : TThis course discusses issues about consumer behavior based on its understanding, concepts and behavioral theories to understand consumer behavior, factors that influence consumer behavior to develop marketing strategies, types of consumers and market segmentation, theories about consumer decision making, marketing strategies, consumerism, Consumer Protection Law, Business Ethics and corporate social responsibility.