Marketing Research

Dosen Pengampu     : Dr. Ir. Nurita Andriani, MM.
                     Dr. Mohammad Arief, SE., MM.
                     Yustina Chrismardani, SSi., MM.
Kode MK            : EKM 405
SKS                : 3
Precondition Course: Marketing Management I, dan Marketing Management II
Deskripsi MK       : This course examines the scope of marketing research, market information related to market behavior so that business people and/or marketing decision makers are able to satisfy the needs and desires of the market, so that it will provide insight and a framework for marketing research thinking and help students in their field of work later in the preparation of marketing research activities.