Strategic Marketing

Dosen Pengampu     : Dr. Pribanus Wantara, Drs., MM.
                     Suyono, SE.., M.S.M
Kode MK            : EKM 401
SKS                : 3
Precondition Course: Marketing Management II
Deskripsi MK       : This course provides in-depth insight into how companies (or organizations) conduct strategic marketing management and develop marketing skills in this field. This course consists of 5 parts, namely: (1) fundamental changes
in marketing operating strategically, as an organizational function (no longer a departmental function) in a rapidly changing environment, (2) analysis of the
competitive market, in which the company operates, (3) identification of current and future competitive positions, (4) competitive strategy according to its position, (5) implementation of strategies according to strategic plans,
and strategic marketing management of companies
(organizations) studied in this lecture.