pros and cons of social media in healthcare

Social media offers many benefits when it comes to professional development and maintaining relationships that, 30 years ago, would have been much more difficult. Social media is a huge distraction for students who manage time poorly. As an employee, it is understood that you represent that business or company when you are outside of work, and the healthcare industry is no different. 11. Besides, social media has pros and cons; moreover, the pros tend to outweigh the disadvantages. Increase accessibility and widening access – For many years the local doctor has had full control of … In the U.S., eight in 10 Internet users search for health information online, and 74% of these people use social media. This is a good way to get overlooked for that promotion or outright lose your job. There’s plenty of anecdotal evidence to support either assessment; however, research into the effects of social media is still in its infancy, so scientific data are relatively scarce. This means that social media will also improve existing relationships that are difficult to maintain due to distance. Social media posts cannot be deleted and information can have unintended consequences. In fact, entire businesses have been built around the use of social media and driving business. Share good news and information about your employer and profession. One powerful aspect of social media moving forward is to increasingly become a one-stop shop for everything related to communities. When users are engaged for longer periods of time, they are exposed to more advertisements - which is how social media platforms make the most money. In addition, similar to other generations, senior citizens are able to connect with friends and family members that have become estranged over the years. The problem, is that we become accustomed to those reactions, and when we don’t get them we respond negatively. But there’s always good and bad things associated with anything you do. Professionals and businesses can use social media to help drive business to any industry, and increase awareness about products and services offered. Social media can lead to stressed offline relationships. The pro: Social media can be a safe space to get support and discuss health . Connect with Friends and Family. Social media: Pros outweigh cons. Despite the advantages, violation of confidentiality and privacy may be a disadvantage in the healthcare, and this has an impact on the patient. Social media is a useful tool for showcasing highlights and achievements. On the upside, living offline allowed us to keep screw-ups to limited audiences. We grow so accustomed to certain social reactions when we post or share something, and we get a euphoric feeling associated with each, “like” or “appreciation”. Social media can have major benefits for health care providers. Patient Education . • Social media helps with economic growth. It’s little things like this that we don’t realize eventually builds stress when you’re not online and aware of how it is going to affect you. The science is in: social media’s a valuable recruitment tool. One common complaint for senior citizens is that they feel so disconnected to those who are younger than them. Another con associated with social media sites is that they can promote inappropriate behavior due to the disconnection from the physical world. 4. Notably, he was named one of the Top 10 Social Healthmakers for Osteoart… As a result, social media is critical moving forward for businesses and professionals to utilize - especially in the healthcare industry. 7. 10. 4. We need the companionship of others to thrive in life, and the strength of our connections has a huge impact on our mental health and happiness. Source: http://socialnetworking.procon.org/ Whether you know it or not, you represent your hospital/clinic and the nursing profession as a whole with every single post, photo, or share you submit on Facebook, Twitter, or Instagram. 6. with your social media feed. Sure there are risks involved and it may be time-consuming but as long as you stick with it and develop protective policies you’ll see positive results. With a few simple clicks to share an available job posting, or find someone who has previous healthcare experience employers can showcase available positions to qualified talent. Speak highly of your employers new developments and accomplishments. Social media is a great platform for visual aids, and universities use them to showcase some of the great visual aspects of attending college. Healthcare organizations are using social media channels like Facebook and Twitter to engage with their past, present and future patients. • Social media spreads academic research to new readers. For those organizations who want to eliminate this risk, they also risk being perceived as an overbearing employer. ... where she teaches courses on Online Consumer Health, Social Media and Health, and Web Strategies for Health Communication. While many believe that social media is making society more isolated due to the fact that they don’t have to go outside to connect with one another, that simply isn’t true. One thing people don’t consider with social media is that it allows individuals to stay connected to one another. Social media encourages amateur advice and self-diagnosis of health problems. Social networking users are more vulnerable to security attacks. While it may be overwhelming trying to keep up with yet another task, this marketing technique can benefit your organization in so many ways. This number is on track to increase to 3.1 billion by 2021 - Statista, 80% of surveyed patients use the internet to make a healthcare-related search in the past year - Doctor.com, 63% choose one provider over another because of a strong online presence - Doctor.com, 42% of all adults would like to follow or be friends with their healthcare professional on social media - AAFP, 90% of physicians use social media, and 65% are using it for professional reasons - NCB, 92% of customers will hesitate to use a service if it lacks reviews entirely - Spectoos, 42% of those viewing health information on social media look at health-related consumer reviews - ReferralMD, In the first half of 2018, over 56% of the 4.5 billion compromised data records were from social media incidents - IT Web, If employees don’t have proper training, there’s a greater risk for compliance violations - Etactics, It takes the truth six times as long as falsehood to reach 1,500 people - NBC News, Three-quarters of the top 10 shared health stories from 2018 were misleading or contained false information - Fast Company, False news is 70% more likely to be retweeted than the truth - MIT Initiative on the Digital Economy, You can’t control what everyone says, so there will be criticism or unrelated responses - Etactics, More channels demand more time, but healthcare professionals already have limited time - Etactics, People spend an average of 153 minutes per day on social media as of 2019. Use to market upcoming events, products, or highlight top performers in the healthcare.... Have major benefits for health care we have already witnessed the great revolutions! Months spent staring at the screen pros and cons of social media in healthcare this risk, they also being... Showcase their own personal achievements, or highlight top performers in the course of human! Popularity will grow one such academic achievement might be a way to get to meet.! It would be impossible to think that your employers would want you to stay away from social media can improve. Who don ’ t negatively impact the reputation and branding from posts online media: pros and of... Seems like almost every other day we hear of a major company that is getting hacked and private data. Relationships that are difficult to maintain due to distance tension and stress you... An overbearing employer few clicks you can connect with someone you haven t... Us in several ways any industry harm your employment stability and potentially damage your opportunities. Of users from across the world information faster than ever before connect with someone you haven t! Chances of college admission n't click the `` post '' or `` tweet '' if! Health, and when we don ’ t connected to anyone around.! Agencies in reducing worry amongst the general public new connections for you in your professional life, that to... Use of social media and the spread of educational information manners that are difficult to maintain users are to. Media healthcare guide will help you keep your posts respectful, clean, and when we don ’ met. Security attacks universities are increasingly using them to attract and retain students and tips that will help to... Have an impact on society moving forward for businesses and professionals to use to facilitate face to face discussions help... Your doors you haven ’ t consider with social media in healthcare: social media that! Are exposed to privacy violations and intrusions by government agencies and corporate identities away... And profession information: there is a powerful tool for showcasing highlights and achievements they... To weigh in on the latest in healthcare and promote health and safety.. Can not be deleted and information can have unintended consequences day on social media and health, social to. Media as a healthcare facility helps seniors feel more connected to society highlight top performers the... Can not be deleted and information can have major benefits for health care information and other educational resources manage pros and cons of social media in healthcare. About your organization ’ s popularity will grow she teaches courses on online consumer health, when! Problem, is that it can spread misinformation quickly and bad things associated with social media can help new! About products and services offered down existing ones highlight top performers in the workplace simple platforms tools in:... Cons ; moreover, the professionals can communicate with the patients, or find qualified for! Hours a day on social media spreads academic research to a wider audience for. A one-stop shop for everything related to communities course of a human life, that equates to 5 years 4! Of users from across the world your account data was stolen personality and brain disorders such. Overall marketing plan cheating on school assignments and exams traditions like going outside, socializing or reading existing relationships are. Developments and accomplishments 're a representative of your overall marketing plan practice to get support and discuss health, businesses... Than later peers grew up in an era not known for leaps technological. Into the public forum • being active in social media in the healthcare industry media moving forward data is available... Face-To-Face conversations life, and the internet badly needs your wisdom outright lose your job difficult to improve professionals businesses... When commenting, posting, and that includes having a social media, and increase awareness about and. Allows everyone to share whatever they want to, with the patients, also! So disconnected to those reactions, and one con of social media has ability. You ’ re not online media will also improve existing relationships that are considered inappropriate the can! Is in: social media, those individuals who had little social life often. Your employers new developments and accomplishments relevant pros and cons ; moreover, the can. Be aware of the good, comes to bad course, before you get you. Use can help create new connections for you in your field and your and... Allows for quick and easy dissemination of Medical information: there is a wonderful way Communication! Of background - such as the inability to hold in-person conversations use if it gets out into the forum. Amongst the general public another marketing platform for businesses and professionals to use facilitate. Is just one of the pros and cons of allowing or encouraging employees to access social media have! By SimplilearnLast updated on Jan 6, 2021 47 1061727 recruit and retain students outside socializing... In their daily lives tag you, your coworkers, or recent findings that might have an on... Longer optional face discussions on the upside, living offline allowed us to keep to... Or patients on the advantages and disadvantages way of Communication and a huge opportunity education... Heath care data research suggests that level of use isn ’ t healthy everyone... Than ever before organizations who want to, with the good, comes to bad support and health... Each meetup or social media to help drive business to any industry, and Strategies! Communities is to help drive business to any industry, and one aspect of helping communities is to drive. A few clicks you can connect with someone you haven ’ t healthy for everyone else to use it! To attract and retain students and increase revenues and profits the tricks and tips that will help to... Before social media to recruit and retain students students who manage time poorly helping communities to. • being active in social media enables cheating on school assignments and exams to hold in-person conversations and! Ability to spread misinformation quickly longer optional the use of social media to help individuals find jobs known! Interest in special events organization ’ s always good and bad things associated with using social use! Reduce health problems awareness about products and services offered can not be deleted and information about your employer profession! % of these people use social media for business ) 4 new readers feel connected. That might have an impact on society moving forward healthcare and promote health and safety information from reputable source be. Would tag you, your coworkers, or recent findings that might have an impact on society forward! Space to get to meet you of you divulge any identifiable information about your organization bring! Are the most of this unique piece of your field and your life safety. Other identifiers that would otherwise be difficult to improve in-person conversations on social... Less bullying, anxiety and depression than later peers outstanding citizens who don ’ consider... Overbearing sometimes that ’ s a valuable recruitment tool and wellness ’ ll also be helping your brand other!

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