Add Your Link in Bio & Drive Traffic from Instagram. Challenges on social media can sometimes lead to horrific results. But when children get sucked into trends and challenges that aren't meant for anyone, let alone kids, to attempt, things can turn dangerous quick. The Slide And Swivel Challenge. The #BussItChallenge has inspired … ICYMI: You can join Later’s 10-day TikTok Challenge to kick off your TikTok strategy and create great content for your profile! Brands like Aerie have partnered with influencers to spread the word of their debut on TikTok and gain recognition of their sponsored hashtag #AerieREALPositivity, where they asked their audience to share three things they are grateful for, followed by a positive statement they wanted to share with the world. After their success of the #ChipotleLidFlip challenge, the brand forged ahead with the #GuacDance challenge. The FridgeChallenge. Now, Warwick appears ready to … Transformation challenges on TikTok have been around since the app took off, but the 'Calvin Klein on my…' is taking everyone by surprise! Using a branded hashtag to label your TikTok challenge is a great idea. The steps to TikTok’s latest viral dance challenge are simple: If you got it, buss it. For instance, if you’re a social media manager, you might attempt this challenge with the caption “The stress leaving my body after I’ve scheduled all our social media posts for the week.”. When TikTok challenges are done right, they tend to gain traction and spread like wildfire on the app. The #OwnTheCurve challenge is sponsored by Kaiser Permanente and encourages people to adhere to current social guidelines, like staying home, washing your hands, and practicing social distancing. The possibilities are endless with this challenge, which is what makes it so fun. TikTok challenges are an opportunity for your brand to reach a new audience, build your brand awareness, and get people making fun content. But when children get sucked into trends and challenges that aren't meant for anyone, let alone kids, to attempt, things can turn dangerous quick. Think about how many song titles, cool album covers, and relatable situations there are out there. Blindfolded Food Tasting Challenge. And guess what? Want to learn more about TikTok Branded Challenges and other ad options on the platform? TIP: Sometimes the simplest challenges are the best. They’re a strong asset for audience engagement and building brand reputation on the app — mainly because they get prime real estate in your TikTok feed (a small “skip ad” button appear in the top right corner of the otherwise unrecognizable ad format!). FDA Issues Warning Against TikTok's Deadly Benadryl Challenge, TikTok's Electric Tape Challenge May Be a Bit Controversial, The Penny Challenge Is Another TikTok Trend You Definitely Want to Skip, Sabrina Carpenter's Fans Love to Ship Her With Someone New Whenever They Can, Is There a 'Babylon 5' Curse? She is a big Philadelphia Eagles fan, her cat Frankie and dog Boo are the apples of her eye, and if she could have dinner with anyone, it would be with Serena Williams, Kris Jenner, and Heather McMahan. Whether you’re sold on an organic or sponsored branded hashtag challenge (note: you should be), it’s important to consider two things: what your audience will be able to participate in, and why they’ll want to get involved. One such challenge on video-sharing network TikTok, led to the death of a 10-year old girl in Italy. TIP: Remember who you’re speaking to on TikTok when you’re creating these challenges. TikTok challenges can take almost any form — they must be easy to replicate by the masses and are intriguing enough for your audience to want to participate in. Whether you choose to launch an original challenge or put a branded twist on an existing trend, there’s no better time to get involved and start growing your brand on the most popular social sharing app! From there, click on the flag that says 'report,' and select 'suicide, self-harm, and dangerous acts' from the list. Take for example Guess’ #InMyDenim branded hashtag challenge. TikTok’s Hashtag Challenge Plus ad feature makes branded hashtags shoppable. It’s sponsored by Chase Bank and the challenge asks users to celebrate their graduation and demonstrate a walk, roll, strut, or dance across their own version of a graduation stage. The Wipe-It-Down Challenge. The #DJAtHome challenge is an organic one that has taken off due to the current social climate. This challenge is a great opportunity for brands and creators alike to get on board with since it’s so easy to find a relatable moment that speaks directly to brand categories. Not only will it make it easier for TikTok users to share their take on the trend, but it’ll also make any challenge-related content much easier to find in the TikTok app — which is key for brand awareness and discoverability. If you have yet to get in your daily workout as of yet, this challenge may just … Toosie Slide Challenge. This challenge is a major reflection of how you can put the creativity in users’ hands when it comes to a challenge. This viral craze — reportedly originating in … The easiest and most common way for brands to leverage TikTok challenges for business is to participate in an ongoing challenge. Absolute trash that app and very harmful to young influential kids. Tootisieslide Challenge. The #PassTheBrush challenge one is another one started by creators. With everything that has happened in 2020, seening 9-12yr olds practicing their #TikTok dances while in line at the grocery store (with their parents) makes me fear the most for our future . People are bored at home and are making some pretty hilarious videos because of it. Now, we know it’s important to have easily accessible challenges and to speak powerfully to the current social climate. TIP: A unique combination of educational and creative content is a recipe for hashtag success. Other brands even opted in on the hashtag, including the New York Giants, Houston Rockets and the Dallas Cowboys. Whatever your budget, there are plenty of ways to get creative with TikTok challenges. The beauty of branded TikTok challenges is that they create space for your audience to be creative in a fun and collaborative way, which ultimately benefits all parties. Skit, to sharing a heart-felt message create relatable content, and grow your challenge! 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