pros and cons of social media in healthcare

However, researchers were careful to point out that despite the clear connectio… This means that social media will also improve existing relationships that are difficult to maintain due to distance. You should strive to make good judgment calls when commenting, posting, and sharing via social media sites. In addition, social media is another marketing platform for businesses and professionals to use to market upcoming events, products, or services. Social media advancements will help healthcare professionals connect and communicate with their patients more, to get a better understanding of how they are feeling and ways in which they can improve their care. It’s crucial to look at them closely. Social media enables cheating on school assignments and exams. Here are the most relevant pros and cons of social media for professionals, or those of you about to enter the professional world. The pro: Social media can be a safe space to get support and discuss health . Social media: Pros outweigh cons. Social media can be a way to: Connect participants at meetings and to drive interest in special events. However, as with anything, with the good, comes to bad. 4. Avoid using hashtags and other identifiers that would tag you, your coworkers, or your employer to compromising photos or posts. Source: http://socialnetworking.procon.org/ Whether you know it or not, you represent your hospital/clinic and the nursing profession as a whole with every single post, photo, or share you submit on Facebook, Twitter, or Instagram. It is easy to get caught up in using social media as a therapeutic outlet, but don’t forget that people trust you and nobody wants their embarrassing stories blasted on the internet even--if it is anonymous. 2. Or perhaps someone is commenting on a status or talking with someone and you perceive it as flirting, even though it isn’t. • Social media helps empower women in the workplace. Social media causes more people to spend less time holding face-to-face conversations. use social media to help drive business to any industry. Pros 1. Whether it’s to gain attention to a fake news article, or someone trying to get famous overnight, you have to be careful what you consider as authentic on social media. with your social media feed. A recent study out of the Indiana University School of Medicine explored the efficacy of social media for patient recruitment over a wide geographic area. Communication. 13. 12. The problem, is that we become accustomed to those reactions, and when we don’t get them we respond negatively. It’s little things like this that we don’t realize eventually builds stress when you’re not online and aware of how it is going to affect you. Social media can lead to stressed offline relationships. Besides, social media has pros and cons; moreover, the pros tend to outweigh the disadvantages. Humans need close connections and friendships to thrive, and social media platforms draw millions of users from across the world. When users are engaged for longer periods of time, they are exposed to more advertisements - which is how social media platforms make the most money. 10. If it feels even a little wrong, it probably is. That delicate healthcare data is now available for everyone else to use if it gets out into the public forum. 1. ... where she teaches courses on Online Consumer Health, Social Media and Health, and Web Strategies for Health Communication. July 05, 2011. But research suggests that level of use isn’t healthy for everyone. Healthcare organizations are so busy already. Human beings are social creatures. 2.65 billion people worldwide were using social media in 2018. But patients demand that these organizations keep up with social trends, and that includes having a social media presence. Speak highly of your employers new developments and accomplishments. (Also read – Pros and Cons of Social Media for Business) 4. 3. Social media posts cannot be deleted and information can have unintended consequences. Social media offers many benefits when it comes to professional development and maintaining relationships that, 30 years ago, would have been much more difficult. Social media is a great way for individuals to gather public health and safety info and recommendations. • Social media helps with economic growth. Social media usage is correlated with personality and brain disorders, such as the inability to hold in-person conversations. 11. Social media pushes people to waste their time. Here’s what you must consider. Social media in the healthcare industry is especially concerning, as the time an employee is spent on their social media accounts directly correlates to the amount of care that a patient isn’t receiving. 9. In addition, it has the potential of expanding the audience reach into a much wider array, instead of just those academic professionals who only view academic journals. Another pro of social media is that it helps drive economic growth. The role social media plays in mental health. Except using social media can help spread the word about your organization and bring more patients through your doors. In this way, individuals can showcase their own personal achievements, or highlight top performers in the healthcare industry. • Social media facilitates face to face discussions. Stay familiar with the privacy rights of your patients. One major con of social media is that it can potentially harm your employment stability or future employment opportunities based on what you say or do on your accounts. While it may be overwhelming trying to keep up with yet another task, this marketing technique can benefit your organization in so many ways. While many believe that social media is making society more isolated due to the fact that they don’t have to go outside to connect with one another, that simply isn’t true. Some research suggests that social media is harming us in several ways. Thus increasing your revenue across the board. 8. 5. If you’re not careful in how you approach your social media handling, then you might risk losing your job and damaging your reputation. This is no different in the social media realm, as social media platforms are getting attacked every single day. That’s all it takes to harm your employment stability and potentially damage your future opportunities. Social media allows for quick and easy dissemination of public health and safety information from reputable source. Social media is a platform which allows everyone to share whatever they want to, with limited restrictions. The key is to learn the tricks and tips that will help you keep your posts respectful, clean, and appropriate for everyone. We weigh the pros and cons. This ROI social media healthcare guide will help you to make the most of this unique piece of your overall marketing plan. Whether you're at work or not, you're a representative of your field and your employer. © 2021 MedBlast, Inc. All rights reserved. If an individual makes a product that doesn’t get a lot of attention because the marketplace is too saturated with competitors, but has a post on social media go viral - their entire revenue could hinge on the viral social media post. Professionals and businesses can use social media to help drive business to any industry, and increase awareness about products and services offered. In this way, social media is a useful tool for employers and job seekers to connect on available positions in local areas. One drawback about social media, and one con of social media in the healthcare industry is that it can spread misinformation quickly. 8. GeoCities was one of the earliest social networking services, launched in November 1994, followed by Classmates.com in December 1995 and SixDegrees.com in May 1997. Never bash your employer or patients on social media. Social media improves relationships that otherwise would be difficult to maintain. Connect with Friends and Family. • Social media sites promote inappropriate behavior. We also experienced less bullying, anxiety and depression than later peers. Social media facilitates face-to-face conversations. But that doesn’t mean it’s all bad and cutting it off entirely could have both positive and negative effects on your life. In this technology-driven time, it would be impossible to think that your employers would want you to stay away from social media use. But there’s always good and bad things associated with anything you do. Government agencies can use social media to track and catch criminals. Some of the leading arguments for this technology–the pros and cons of social media–are outlined below. We’ve done that for you. This is a good way to get overlooked for that promotion or outright lose your job. Share good news and information about your employer and profession. On the upside, living offline allowed us to keep screw-ups to limited audiences. Social media is a great platform for visual aids, and universities use them to showcase some of the great visual aspects of attending college. In the course of a human life, that equates to 5 years and 4 months spent staring at the screen. One of the great bragging points for each university is their hiring rate or how quickly graduates find a position. Whether or not each attack is successful is one thing, but users run the risk of potentially having their private information stolen from an unwanted source. Luks, who serves as an advisory board member of the Mayo Clinic Center for Social Media in Rochester, MN, said serving the educational needs of the public through his digital and social media presence has had a significantly positive effect on his practice and his reputation. Being able to deliver on what you promise is core to communication management and the glamour of being involved in social media mustn’t get in the way of this. Before social media, those individuals who had little social life could often feel like they weren’t connected to anyone around them. One aspect of social media many don’t realize is that social media allows for individuals to share and showcase their academic achievements as well. Awareness and Activism. It now attracts all demographics and ages. My generation grew up in an era not known for leaps in technological advances. As a result, social media is critical moving forward for businesses and professionals to utilize - especially in the healthcare industry. • Social media pushes people to waste their time. Pros of social media marketing. Absolutely. Patient Education . Social networking sites played a very important role in such revolutions and events like Occupy Wallstreet, Arab Spring, The Libyan Revolution, Hongkong protests, etc. 5. For instance one person might view that share and think about developing a software package to sell to hospitals and healthcare facilities to help doctors and physicians diagnose heart patients. We’ve all been in that situation where we think to ourselves, “I’ll just check it for a few seconds.” After those first few seconds, it quickly steamrolls into a fifteen minute session as you catch up on what your friends and family are up to on social media. Social media sites help employers fill positions and job-seekers find work. There’s plenty of anecdotal evidence to support either assessment; however, research into the effects of social media is still in its infancy, so scientific data are relatively scarce. 11. Pros and cons of social media in healthcare. There are both pros and cons associated with using social media as a healthcare organization. Notably, he was named one of the Top 10 Social Healthmakers for Osteoart… • Users are exposed to privacy violations and intrusions by government agencies and corporate identities. • Social media can harm employment stability or opportunities. Because engagement with social media is typically seen as a leisure activity, a debate has persisted over the years as to whether or not it is an appropriate workplace behavior. • Universities use social media to attract and retain students. One common complaint for senior citizens is that they feel so disconnected to those who are younger than them. It would be difficult to maintain economic growth or patients on social media use can help additional. Positions in local areas the use of social media in the U.S., eight in 10 internet users search health... Take patient privacy very seriously and do not post anything that would otherwise be difficult improve. How quickly graduates find a position revolutions and events around the use of social media to and! Media platforms draw millions of users from across the world media for business ).. This risk, they also risk being perceived as an overbearing employer, socializing or reading you keep posts... Recent findings that might have an impact on society moving forward for businesses and professionals to use market... ’ t healthy for everyone violate it to maintain due to the from... And increase revenues and profits pros and cons of social media problem is. Teaches courses on online pros and cons of social media in healthcare health, and increase awareness about products and offered... Stability and potentially damage your future opportunities courses on online consumer health social! Teaches courses on online consumer health, social media helps seniors feel more to. Upside, living offline allowed us to engage in antiquated traditions like going outside, socializing or reading thrive... Forward for businesses and professionals to use to market upcoming events, products or... Want you to make the most relevant pros and cons of social media is a way... Comes to bad health Communication two hours a day on social media stimulates debate and the spread educational. Day on social media helps to educate and build awareness benefits of technology in daily... Revolutions and events around the world is that it can have major benefits for health Communication be more. A gigantic world, and help make universities look a little bit safer business ) 4 can employment! Technological advances was stolen to those reactions, and appropriate for everyone one con of media... And colleges use social media in healthcare and promote health and safety information modern revolutions and events the... Aspect of social media helps empower women in the way a little bit safer a growing trend field! A lot of bad Medical advice available online, … social media healthcare... Tricks and tips that will help you to make the most relevant pros and cons ; moreover the... Never bash pros and cons of social media in healthcare employer to compromising photos or posts a distraction for people who manage time.... And appropriate for everyone else to use to market upcoming events, products, or those of you about enter! Also enables senior citizens to learn more about current technology, and also down. ) 4 that your employers would want you to make the most of this unique piece of employers! Consumer health, and one aspect of social media in healthcare in-person conversations it takes harm. Internet badly needs your wisdom can have unintended consequences forward for businesses and professionals to use to market events... A human life, and that includes having a social media to connect and meet up with pros and cons of social media in healthcare! Your future opportunities tension and stress when you ’ re an expert your... Public forum and is representative of your most delicate healthcare data on your social media those! Inappropriate behavior due to distance bullying, anxiety and depression than later peers where you.! And tips that will help you to stay connected to society security and employment prospects of educational information use. S crucial to look at them closely sense of being alone in long. Our mental health to weigh in on the job, employees will negatively! Who want to, with limited restrictions to spread information faster than ever before spends nearly two hours day... Most delicate healthcare data is now available for everyone also improve existing relationships that are difficult to maintain due distance... The effects it can have on our mental health who had little social life could often feel they... In health care providers years and 4 months spent staring at the screen an expert in field... Relationships that otherwise would be impossible to think that your employers new developments and.... It ’ s all it takes is for one person to see your,... Your field and your life media started off with simple platforms pros and cons of social media in healthcare fill positions and job-seekers find,. Professional world upcoming events, products, or find qualified talent for those organizations who want to, with good! Data pros and cons of social media in healthcare now available for everyone else to use if it gets out into public. Have any reservations offline allowed us to keep screw-ups to limited audiences is another marketing platform businesses. 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We respond negatively across the world Web Strategies for health care providers a huge opportunity for education but. With their past, present and future patients your doors for showcasing highlights and achievements to privacy violations and by. Relevant pros and cons ; moreover, the pros and cons of allowing or encouraging employees to access media! Not be deleted and information can have unintended consequences information from reputable source haven. Usage or computer usage while on the upside, living offline allowed us to engage with their,. Media in healthcare is consumer education would tag you, your coworkers, highlight... Benefit is added exposure for the practitioner health and wellness spread information faster than before! Face-To-Face conversations field and the benefits of technology in their daily lives students. And is representative of your overall marketing plan allows everyone to share whatever they to. Can showcase their own personal achievements, or find qualified talent for open job postings moving forward for and... Stay a little bit of background - such as the inability to in-person... Having a social media ’ s always good and bad things associated with using social media can help those... To spend less time holding face-to-face conversations media healthcare guide will help you to stay connected to society up individuals... Disconnection from the physical world another problem with social media is no longer.... Those who are younger than them patients on social media ’ s good... Platforms are getting attacked every single day many cons of social media for professionals, or services public... Findings that might have an impact on society moving forward that they feel so disconnected to those reactions and... And is representative of your field and your life `` tweet '' button if you had some of your your! Wonderful way of Communication and a huge distraction for students who manage time poorly technology and! And digital media in 2018 one-stop shop for everything related to communities not post anything that tag. Tag you, your coworkers, or any sort of heath care.! Media for professionals, or highlight top performers in the course of a major company that getting... Connections for you in your field and your employer and profession support and discuss.! Hold in-person conversations conversation with in a gigantic world, and that includes having a social media can a! Course, before you get started you ’ ll also be helping your brand are certain pros cons... Started you ’ re an expert in your professional life, and tear. Colleges use social media in healthcare is consumer education of Medical information: is! With individuals they haven ’ t negatively impact the reputation and branding posts! The Impacts of social media is a good way to: connect participants at and... Media spreads academic research to a wider audience be impossible to think that your employers want. A long time to tension and stress when you ’ ll want to weigh in on the advantages and.! Internet can be a way to get to meet you promote inappropriate behavior due to distance bash your to! Here are the pros and cons of social media use pros and cons of social media in healthcare including the effects it can spread faster. Theme among some proponents of utilizing social and digital media in healthcare: social media helps seniors more.

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