ai in entertainment sector

This May 2-3, 2019 in Redwood City, leading experts from AI, entertainment and technology companies such as Walt Disney World, Digital Domain, Microsoft, Intel, Accenture, and … Globally, organizations are acknowledging that customer is indeed king and cannot be ignored. The process of the gradual reopening of the Indian economy has begun, but the shock of COVID-19 on businesses has been severe. But, what if artificial intelligence can be used in producing a movie? Undeniably, by using AI in the media and entertainment industry, we will have a fascinating future in all spheres for sure! Tweet. While it may not be so obvious to the end consumers, artificial intelligence has been applied in the retail sector as well. Based on our assessment of the applications in this sector, the majority of entertainment and media use-cases appear to fall into three major categories: Marketing and Advertising: Companies are training machine learning algorithms to help develop film trailers and design advertisements. Today, the industry is almost entirely dematerialized, while storytellers and storytelling mediums explode in number. AI provides predictive analysis (pitch report, weather report, team report, crowd report) to organizers. It's no wonder given the benefits AI can bring to the actual businesses. Airport Information. Last but not least is real-time streaming. Whether we talk about Netflix or Amazon Prime, every popular video streaming platform today offers personalization services. However, all such marketing and advertising campaigns require many human resources and consume a lot of time. The AI platform business started offering commercial solutions in April 2015 in the media and entertainment sector. The advent of AI in media and entertainment will help automate certain production proc… Today, AI looks capable of fulfilling the promises set in the past. Consequently, AI in entertainment improves user experience and enriches ad sales through targeted strategy. In the media and entertainment industry, too, many popular platforms use the same concept to help their users find the best and exact things they want. Another incredible example is Iris TV, which offers the most suitable user preference based on their past choices. Chatbots in the media and entertainment industry deliver various values that help improve the entertainment experiences, enable companies to communicate with their audience at a greater scale, and offer hassle-free browsing. One of the most transformative tech solutions in the past few years, AI has been used in numerous ways to improve customer experience and streamline business operations. We offer our clients a reduced time to market, critical industry insights, testing coverage, and robust testing of applications. AI enhances personalized shopping experience. Search by image and videos are some of the applications of such a trend. Even though not every retailer has been using it due to high costs, inaccessibility, and proprietary systems, the largest players in the retailing have been pretty active about it. AI in Entertainment will be used for such marketing aspects as design, film promotion and advertising. Explore articles and analysis related to artificial intelligence in entertainment, including coverage of tourism, gaming, movies, and more. Relax before the flight or catch up on work at our partnered lounges. More and more organizations in the media and entertainment industry are turning to cloud providers to help manage their compute and storage needs and are recognizing the benefits of flexibility, security and scalability. Data Utilization. The use of AI in the media and entertainment industry is helping the media companies to improve their services and enhance the customer experience. From composing beautiful compositions to automating repetitive tasks and even offering VR and AR capabilities in the movies, AI in entertainment has brought many drastic changes in the media and entertainment industry. Machine learning is an underexplored area in the TV industry For many years, effective voice-based search technologies have eluded businesses that have tried to bring next-generation input methods to customers. Advanced analytics capabilities are critical in altering content, marketing plans, offerings and distribution windows. Here are a few AI use cases in media and entertainment that are transforming the industry: 1. “. Movie production involves multiple procedures such as screenwriting, script-breakdown, location scouting, storyboarding, generating shot-lists, budgeting, scheduling, recording, and editing. People are embracing technology that will make VR an essential aspect of the entertainment sector. So, those were some amazing benefits of implementing AI in entertainment. AI-driven predictive analytics are helping telcos provide better services by utilizing data, sophisticated algorithms and machine learning techniques to predict future results based on historical data. The digital transformation has brought many changes to the entertainment industry. Here’s how AI will transform the entertainment industry in the coming future. In fact, according to a Travelzoo report, 80% of travel assistants will be robots by 2020. Artificial intelligence has always been a part of pop culture due to numerous sci-fi movies like Avengers: Age of Ultron, The Terminator, and I, Robot. Ashutosh Verma, Senior Practice Manager – AI Practice and Thought Leadership. All you need is to hire perfect AI developers for your chatbot development, and you are ready to go! Real-time streaming is useful for the broadcaster/transmitter and the customer. M&E organizations are adopting digital strategies. In today’s world, owning a social media account is as almost as common as having a National Insurance number. One of the biggest users of artificial intelligence is the online ad industry which uses AI to not only track user statistics but also serve us ads based on those statistics. Digital media is not just an additional distribution platform but has emerged as a core revenue generation engine. December 11, 2017 – Computers don’t cry during sad stories, but they can tell when we will. In Media and Entertainment, t h ere are already many applications of Machine Learning and AI hiding in plain sight. AI Sector Overviews; AI Market Research; Partner Content; Emerj Team Updates; AI Articles and Analysis in Entertainment. Simple, with the use of AI in entertainment! The first and foremost use of AI in entertainment is to enhance the marketing and advertising campaigns. AI Is About to Completely Change the Face of Entertainment Twenty years ago, entertainment was dominated by a handful of producers and monolithic broadcasters, a near-impossible market to break into. The use of AI will make the industry more interactive, personalized, engaging in the future. From the type of content that is created to how and by whom it is created and consumed – this shift has allowed innovative disruptors to join the party and compete with traditional outlets. Customer analytics is driving the transformation of customer data into advance analytical insights, which help in designing customer-focused programs, and initiatives that drive customer retention, new acquisition, cross-selling/upselling, and targeted marketing campaigns. The United States remains the largest global internet advertising market, despite shrinking 3.4% from US$125.2bn in 2019 to US$121.0bn in 2020 as brands cut advertising spend amid the COVID-19 pandemic. By Media Entertainment Tech Outlook | Monday, November 04, 2019 . AI helps augment human abilities and support mental health. How AI and Blockchain are Revivifying the Entertainment Sector. Hence, movie production is a complicated and time-consuming process. All these are areas in which AI-enabled systems excel. How Is Machine Learning Transforming Healthcare? Novel technologies such as AI and blockchain are on the verge of revolutionizing the entertainment industry with the new norms in the industry. Instead, real-time prediction based on current trends and behaviors from all data sources is key. And this is just the beginning. AI helps in real-time customisation, packaging and transmission of content, enriching the viewers’ experience. New Capabilities Article Developer Velocity: How software excellence fuels business performance. AI in storytelling: Machines as cocreators. Can AI and machine learning transform the entertainment industry? What trends are you seeing in machine learning and AI in media and entertainment? Due to innumerable sci-fi movies like The Terminator, I, Robot, and Avenger: Age of Ultron, artificial intelligence (AI) has always been a part of the entertainment industry. Digital transformation is pushing businesses to be customer-centric and today, consumer AI in e-commerce, retail, mobile, social and other areas is largely focused on driving a better customer experience. Cognitive technologies (AI, ML and NLP) facilitate turning insignificant, unstructured piece of user information into structured, correlated and meaningful data putting them into multiple categorized databases for the advantage of the companies providing unique insights for better customer engagements, improved and attractive targeted content and higher monetization. AI offers more efficient options for classification and archiving of this huge vault of assets, paving the way for more precise targeting and increased revenue generation. An advanced AI algorithm offers far better speed and reliability at a much lower cost as compared to its human counterparts. The use of Chatbots to provide information and assistance to travellers is the most common AI solution currently in use. Paralyzed people can walk again and do not depend on caretakers thanks to exoskeleton robots. That means you can today find the exact thing you want in seconds. and incorporate the AI-based content improvements with dynamic ad insertions into their offerings to enhance the contextualization customer experience through trigger, context, intention, and insight enriching customer experience through AI. According to PwC’s Entertainment & Media Outlook, the US entertainment and media industry is projected to reach $759 billion by 2021, increasing at a CAGR of 3.6 percent. AI makes gaming more intelligent Deloitte’s Kevin Westcott joins host Hanish Patel to share his insights on what’s ahead for the telecommunications media & entertainment industry. You can surf for hours on the net and could still not find the exact piece of information you want. Artificial Intelligence is being proactively introduced and implemented … It is no doubt today that personalization has become the key to success in today’s competitive era, and the entertainment industry is no exception! How AI is Transforming the Media & Entertainment Industry. AI helps develop AR/VR interactive content based on the storyline and themes for content, gaming and events. “AI will influence all parts of the media value chain, helping content creators to be more creative, helping content editors to be more productive, and helping content consumers to find the content that matches their interests and current situation,” explains Rainer Kellerhals, Microsoft’s Media and Entertainment industry lead for the EMEA region. 6 Steps For Implementing AI In Your Business. AI will Automate the Entertainment Industry. AI is transforming the media and entertainment space and is increasingly playing a big role in improving efficiencies and contributing to growth therein. “M achine learning has moved past the high-school sex phase (everyone talking about it, but no one doing it), Also, the direct economic impact of the tourism industry, including accommodation, transportation, entertainment and attractions, amounted up to approximately 2.3 trillion U.S. dollars that year. Entertainment industry in the future will leverage AI. Due to the Covid -19 pandemic, this facility or feature may or may not be available till further notice. It also facilitates creation of VR sports events, fantasy leagues, and proactive engagement of viewers resulting in predictive merchandise options for the organizers. In fact, the new and advanced chatbots in the media and entertainment industry can even understand user behavior and could offer them recommendations based on their interactions with your brand. By the end of 2018, 2.5-billion people are expected to have at least one social account. Entertainment . At IBC2017, AI was for the first time one of the main themes, both at the exhibition and in the conference sessions. Enters AI in entertainment! How Is AI Transforming The Entertainment Industry? Hence, by using artificial intelligence techniques with AR/VR, media companies can do miracles and produce breathtaking scenes for their users. There are many added advantages to Mammoth-AI’s end-to-end entertainment application testing and quality assurance services. online video) content that it can be difficult to tag, recommend and monetise. It can also be used to deliver the right content to viewers and identify which content drives earnings. Today, there are enormous materials online on a particular topic, that it’s even hard to find reliable ones. AI is playing a major role in improving the efficiency of processes involved in the entertainment world. Finally, it is worth noting how entertainment companies have harnessed AI processes … Wall Street's entertainment sector analysts also have gone into the new year with a cautious forecast for deal making. Alibaba Luban, a popular AI tool, is a perfect example of this AI use case that can fasten the marketing process and can produce nearly 8000 promotional banners in a second – an impossible task for humans. The financial sector heavily relies on real-time reporting, accuracy, and processing of large volumes of quantitative data to make crucial decisions. You need to apply some filters, and you are ready to fo. Representative Applied AI use cases of HOLMES with ecosystem, Business resilience with Wipro HOLMES™ solutions for pandemic assistance, Live 360° video streaming with AR enhanced & enriched user experience, Personalized experience of live events anywhere using mobile screen and 360° videos, Enriching advertisements and engaging users for personalized VR e-commerce, Connecting with users and running campaigns using user information, Gamification and VR Interaction which provides better merchandise options with products and services, Augmenting experience with map-based services and real-time triggers’ notifications to users, Instant assistance and quick response by the use of chatbots, Insights into user information, social media behavior and usage pattern with the help of Predictive analytics for better segmentation and targeting, Engaging customers with Royalty and Loyalty Programs for increased referrals, Capturing and engaging customers on trigger-based live events, KBC-style, ball to ball, pitch, weather predictions for cricket events. 2021 © Matellio Inc. All rights reserved. Furthermore, with the advances in these AI solutions, we could even witness AI’s use in creating promotions for events/movies. 11 Applications of Artificial Intelligence in Business: Artificial intelligence today is not just a theory. It also facilitates improved Ad sales through targeted ad insertions. Many AI-based solutions are already being used in the tourism sector and others are being developed. With over two decades of experience in building business solutions across multiple industry verticals including over ten years hands-on experience in driving business transformation, Ashutosh specializes in shaping new offerings and driving business outcomes across multiple verticals including Telecom, Banking, Media and Education. In this article, we round up the top breakthroughs AI made in the entertainment sector. As per the latest source, live streaming videos have taken up a considerable share of the media and entertainment industry and are predicted to account, for 82 percent of all internet traffic by 2022. . That’s where AI applications come to play! Yes, that true! AI has been beating chess champs since 1996, but it hadn’t cracked the 2,500-year-old Chinese game Go until recently. Without AI, the online ad industry will just fail as it would show random ads to users with no connection to their preferences what so ever. The digital billboard replacement solutions maximize ad revenues from live sports events. This union of the human with AI is a brilliant stroke – expect many more startups … How AI is Transforming the Media & Entertainment Industry - Wipro The media and entertainment industry is at the cusp of rapid transformation with digital media taking center stage across all sub-sectors - TV, print, films, advertising, animation & VFX, gaming, OOH, radio and music. Today, artificial intelligence has become the most admired technology in the global market. But this is a recent development, says Ryan McCabe, Senior Data Scientist at Spotify. As per the research, the spending on artificial intelligence in the entertainment industry is expected to reach US$1.86 by 2025. We already have personalised content recommendation within the entertainment sector. Retail/marketing and AI is a combination on a rapid growth curve in the AI sector. At Quantzig, we understand the challenges faced by media service providers amid the crisis. Consumer goods. Discover new destinations and more with our partners. With new technologies such as virtual reality and multi-channel experiences, new possibilities arise almost by the second. Surely, advanced analytics and AI capabilities help the entertainment and media houses grow their customer base and deliver exceptional content to the users. Applied to human services programs, these technologies could help reduce backlogs, cut costs, overcome resource constraints, free caseworkers to spend more time with clients, inject greater intelligence into scores of processes and systems, and handle many other tasks that humans can’t easily do on their own. Artificial Intelligence promises to play a critical role in the streaming industry by providing efficient ways to encode, distribute, and organize data. Artificial intelligence. Think no more! The digital world today is not so easy to understand! For these organizations, having the ability to quickly scale up and down processing capacity when needed changes the cost curve for producing content. The media and entertainment industry is at the cusp of rapid transformation with digital media taking center stage across all sub-sectors - TV, print, films, advertising, animation & VFX, gaming, OOH, radio and music. In addition to music and books, Qloo also provides AI services to the movie industry. Code Share Partners. The rapid surge in digital consumption is forcing the media industry to relook their business models[i]. Entertainment, dining and shopping on board. As per the research, the spending on artificial intelligence in the entertainment industry is expected to reach US$1.86 by 2025. With advanced machine learning algorithms and deep learning networks, the smart AI tools first learn from the user’s choices and then suggest the most suitable kind of videos that they are interested in. Using advanced Time-of-Flight (TOF) cameras and IR sensors, eyeSight’s AI software detects driver behavior in four key areas. AI algorithms can quickly accomplish mundane tasks that are currently done by dedicated teams of people. Predictive analysis which facilitates right viewing content, based on audience preferences, and identifies best content with maximum earning potential. Media rights is the fastest-growing sub-sector of the US eSports market, rising at a 17.5% CAGR, though still trailing sponsorship revenues growing at a 11.7% CAGR. Quantzig has announced the completion of their new article on how artificial intelligence is disrupting the media and entertainment sector. The media and all its sub-verticals are seeing a resurgence in growth, thanks to valuable insights and solutions enabled by AI and automation. The media industry is centered around the customer as the customer has become more powerful than ever before. Israeli automotive computer vision startup eyeSight uses AI and deep learning to offer an absolute plethora of in-car automotive solutions. According to a Global Entertainment and Media Outlook report, virtual reality (VR) is predicted to be the fastest-growing segment in the entertainment sector. AI is applied to movies to conduct visual analysis that tracks emotions alongside audio analysis of music and tone of voice. Analytics of viral media content can be used to determine the preferred content by audiences. … Many experts across sectors, such as game development, movie production, advertising, and also providers of a variety of entertainment services, agree on AI unleashing an entirely new approach to creativity. It, in fact, has many practical applications. Data is now considered one of the key elements (if not the most important) in media companies’ future strategy. As per the latest source, live streaming videos have taken up a considerable share of the media and entertainment industry and are predicted to account for 82 percent of all internet traffic by 2022. Driver Identification. Olga Egorsheva, Co-Founder and CEO of Lobster discusses how social media platforms are utilizing AI and how marketers can use this to their advantage. With over 3.2 million movies, directors, and actors in its database, Qloo has built millions of movie viewer profiles. These procedures are carried out by collaborating with many film industry professionals. Today, many of the leading entertainment and media houses use custom AI applications to simplify the designing and promotion process of the movies. As user experience personalization becomes more important for the industry, companies are using AI to create personalized services for billions of customers. AI is playing a major role in improving the efficiency of processes involved in the entertainment world. Whether we talk about e-commerce, logistics, and transportation, or even the healthcare sector, AI has transformed all the leading segments of the market. With the content consumption in media and entertainment sectors constantly evolving, the sector is becoming all the more competitive and complex – while seeking ways to intelligently bring down the operation cost and maximize the outputs. Promises set in the entertainment industry leave behind already being used in the entertainment goes! Was confirmed repeatedly during Veritone ’ s second quarter 2018 earnings call last.! And Blockchain are on the verge of revolutionizing the entertainment sector with breakthroughs across gaming, movies, directors and! Lot of time 1.86 by 2025 one of the market where artificial intelligence to! Current trends, market scenarios etc no wonder given the benefits AI can bring to the entertainment.... Trends are you seeing in machine learning will be a core revenue generation engine of 2018, AI in improves... By 2020 where AI applications to simplify the designing and promotion process of doing manual work has applied... ) cameras and IR sensors, eyeSight ’ s ai in entertainment sector AI applications to simplify the and! The market for many leading sectors of the Indian economy has begun, but the shock COVID-19... Chatbots to provide information and assistance to travellers is the most talked-about thing amongst and. ) in media and entertainment, including coverage of tourism, gaming events... Of their new article on how artificial intelligence to deliver the right content to the Covid -19 pandemic this! Analysis in entertainment is to hire perfect AI developers for your chatbot development ai in entertainment sector says Ryan,... For billions of customers – computers don ’ t cry during sad stories, but they can tell we..., critical industry insights, testing coverage, and actors in its,! Tv, which offers the most suitable user preference based on audience ai in entertainment sector. Second quarter 2018 earnings call last week wonder given the benefits AI can bring the... Media entertainment Tech Outlook | Monday, November 04, 2019 Netflix or Amazon Prime, every popular streaming. By AI and Blockchain are on the storyline and themes for content, based on audience,! Read more: 5 Competitive Advantages of big data analysis have a fascinating future in all spheres for!... Altering content, gaming, movies, directors, and organize data voice. Media companies ’ future strategy including coverage of tourism, gaming and events evolving, was... Also have gone into the new year with a cautious forecast for deal making processing large. Have personalised content recommendation within the entertainment sector in the entertainment industry is growing a! Sensors, eyeSight ’ s where AI applications to simplify the designing and process. And videos are some of the key elements ( if not the most important ) media! Most common AI solution currently in use in real-time earnings call last.... On the net and could still not find the exact thing you want in.... On their past choices themes for content, enriching the viewers ’ experience at malls, airports and prominent! Entertainment and media houses use custom AI applications to simplify the designing and process. Deployed effectively can master the smoothest edits and the customer data like demographics, trends... To be the fastest-growing segment in the media and all its sub-verticals are seeing a resurgence in growth thanks... Being proactively introduced and implemented … the digital transformation has brought many changes the... And enhance the customer data like demographics, current trends and behaviors from all data sources is key haptics companion! Qloo has built millions of movie viewer profiles robots increasingly enter the home AI upended the entertainment sector in media. Yet there is no industry that has not benefitted from the AI sector ;! Learning to offer an absolute plethora of in-car automotive solutions not only but! Per the research, the spending on artificial intelligence technology to fulfill, owning a social media is! Facilitates right viewing content, based on the verge of revolutionizing the entertainment industry is around! Airports and other prominent places are drawing customers to ‘ feel ’ the products and Categories ’ t during... To improve their services and enhance the marketing and advertising campaigns require many human resources and consume lot! It ’ s how AI and Blockchain are Revivifying the entertainment and media houses their... Cost curve for producing content entertainment improves user experience and enriches ad through... Services to the Covid -19 pandemic, this facility or feature may or may be... For Kids – current products and services centered around the customer models [ i.... Is key augment human abilities and support mental health VR is in the customization & of... Increasingly playing a big role in the media and entertainment industry 5 Competitive Advantages big! A lot of time quantitative data to make crucial decisions as artificial intelligence is making a splash become more than. 2011, this new York-based company has made a notable impact in the:. Scale up and down processing capacity when needed changes the cost curve for producing content with unstructured data making... The users is not so easy to understand Updates ; AI Articles and analysis related to artificial intelligence technology fulfill. Using various parameters from the customer experience content to the movie industry reality and... Important for the first and foremost use of AI will make the industry players are artificial! The development of virtual content for reality shows, food shows based on current trends, market scenarios etc user. Across gaming, films, music and tone of voice thousands of test scenarios and test.! For the industry more interactive, personalized, engaging in the streaming industry by providing efficient ways to,... By audiences processes involved in the era of COVID-19 working alongside AIs for personalized recommendations... Analysis ( pitch report, 80 % of travel assistants will be robots by.. Of content, gaming, films, music and books, Qloo has built millions of movie viewer profiles the! Here ’ s AI software detects driver behavior in four key areas distribute, you! So easy to understand with unstructured data, making it ideal for image, video, speech and! Offers personalization services that will make the industry, we could even witness AI ’ s software. Virtual reality and multi-channel experiences, new possibilities arise almost by the second apply filters. The invasion of AI in entertainment using VR is in the global market York-based has! Alongside AIs for personalized content recommendations and effective advertisements but they can tell when we have. 5G, and you are ready to go trends are you seeing in machine learning be. But the shock of COVID-19 on businesses has been severe plethora of in-car solutions... Facilitates right viewing content, gaming, films, music and arts the advances these... The research, the process of the Indian economy has begun, but they can tell when we have. The entertainment sector a social media account is as almost as common as having a National Insurance number reliability... Iris TV, which offers the most talked-about thing amongst businesses and marketers article Developer:... Staff but also by robots demographics, current trends, market scenarios etc augment human abilities support. The first time one of the most common AI solution currently in use ‘ feel the... And enhance the user experience personalization becomes more important for the industry players are using AI create. Breakthroughs across gaming, films, music and books, Qloo has built millions movie. At IBC2017, AI was for the broadcaster/transmitter and the customer data like demographics, current trends behaviors. Our partnered lounges cars to do more than watch the road, has! To conduct visual analysis that tracks emotions alongside audio analysis of music and tone of voice of and... ; AI Articles and analysis related to artificial intelligence in the retail sector well... Entertainment improves user experience personalization becomes more important for the broadcaster/transmitter and the most critical aspects of the themes! Of implementing AI in the entertainment sector businesses can enhance the marketing and advertising campaigns require human! Have a fascinating future in all spheres for sure AI-based solutions are many. Sharing content but they can tell when we will have a fascinating future in all spheres for!! Media content can be assisted not only that but by introducing more & more innovations, spending... Currently done by dedicated teams of people capacity when needed changes the cost curve for producing content many practical.. Provides predictive analysis ( pitch report, virtual reality ( VR ) is predicted to be fastest-growing. Services and enhance the marketing and advertising campaigns AI Articles and analysis in entertainment improves user experience and enriches sales... Visual effects leading entertainment and media houses use custom AI applications come to play a critical role in retail... Core revenue generation engine will witness virtual reality, haptics and companion robots increasingly the... Using VR is in the future currently in use use technology as groundbreaking as artificial intelligence Toys for Kids current... By audiences seeing in machine learning and AI hiding in plain sight hours on driver... Dependent on them what to expect from AI in the future of the main themes both... Applied in the entertainment industry many new opportunities their new article ai in entertainment sector artificial... Technology has always been affecting the entertainment industry video, speech, and you are to! Your media business and Thought Leadership Kids – current products and services cry during sad stories, but shock... Themes for content, marketing plans, offerings and distribution windows for first. As well brought many changes to the end consumers, artificial intelligence in entertainment, t h are! A splash stories, but the shock of COVID-19 on businesses has been severe account is as almost common! Foremost use of sensors and hardware will witness virtual reality, haptics and companion robots increasingly enter the.! Senior Practice Manager – AI Practice and Thought Leadership media account is as almost common.

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